Whether it be a farmers market or a holiday season fair markets are a great way for businesses big and small alike to immerse themselves with the customers and to make some good sales. However, like anything in business, this is not an easy task and there is competition. Here are a few things you can do to stand out and really make your stall successful
Choose the right location
This is something you need to do long before you even start your preparations. As with any business, location is very important when it comes to a market stall. When you are registering do some analysis and choose the best stall you can. It should be in a place that many people frequent so your stall will be seen. Apart from that pay attention to your neighbours and the surroundings of your stall.
Other than bringing your products to the stall there are many other things you need to prepare for when you arrive. Make sure to have a strategy on how to deal with money and where to store them because once the customers start rolling in you need to do things fast. Apart from that have a banner, some business cards, packaging and a snack with you because trust me you are going to need it. Have a few people to help you out because markets and fairs can get hectic. Having some change with you will be a lifesaver.
This is not necessarily about the people in the stall but the stall itself. People are attracted to pretty things so make sure you do all you can to make your stall as beautiful as possible. Spend some time and money on getting some nice packaging and have a nice vinyl banner to get people’s attention. Other than that make your products visible so people passing by would know what you are selling.
Being friendly will help you through life but it can be especially useful when in a market. Doing business in a market is a very personal thing and you can get very close to your customers. This is also a great opportunity to build connections and partnerships so have a smile and be friendly Apart from your customers be friendly with your neighbours as that can make things far easier and enjoyable.
A market is a great place to do business whether you are just starting out or have been established for a long time and if you play your cards right you can have many benefits.